EmailLoom is an email development consulting practice led by Srishida Illath — hand-coding responsive, accessible HTML emails and modular email systems for enterprise brands. One partner to design, build, and ship.
Salesforce Marketing Cloud Certified
Emailemailloom build --responsive --dark-mode --wcag
I help brands build scalable email programs with clean code, accessibility, and enterprise-level quality.
Modular, maintainable HTML email systems built for scale. Every template is hand-coded with clean, commented markup, tested across 90+ email clients in Litmus and Email on Acid, and structured so marketers can swap content without breaking layout. The result: fewer production errors, faster QA cycles, and code your whole team can trust.
Outlook, Gmail, Apple Mail, Yahoo and mobile optimized. Fluid-hybrid coding techniques ensure emails render beautifully whether they're opened on a 4K monitor or a five-year-old Android — including the notoriously difficult Outlook desktop clients. With the majority of opens happening on mobile, every layout is designed mobile-first.
WCAG compliant email development with semantic HTML — proper heading hierarchy, meaningful alt text, logical reading order, sufficient color contrast, and screen-reader-friendly tables. Accessible emails aren't just the right thing to build: they expand your reach and improve engagement for the 1-in-4 adults living with a disability.
Emails designed specifically for modern inbox rendering. Logos, colors, and imagery are engineered to adapt gracefully when Apple Mail, Gmail, or Outlook invert your palette — no more broken logos on black backgrounds. Dark mode accounts for a growing share of opens, and your brand should look intentional in both.
EmailLoom is the consulting practice of Srishida Illath, a Senior Email Developer and CRM Consultant with 15+ years of experience. I partner with marketing teams to design, build, and scale email programs — from one-off campaign builds to complete modular design systems, lifecycle automation, and platform migrations.
Throughout my career, I've collaborated with innovative brands such as Niantic Labs, Win Reality, Curinos, Gainful, Cometeer, Fig.1 Beauty, iFit, Greenlight, Homie, LCS, Delivery Agent, and Zozi — across industries from banking and fintech to gaming, fitness, and e-commerce. Every engagement blends creativity, rendering expertise, and strategic thinking to create email experiences that perform in every inbox.
Connect on LinkedInEnterprise email programs delivered across fintech, banking, fitness, gaming, e-commerce, and more.
Accessibility best practices baked into every email that ships.
role="presentation" on layout tables
Certified expertise in email content creation, subscriber and data management, delivery, and marketing automation within Salesforce Marketing Cloud.
Verify Credential ↗Platforms and tools I work with every day to ship enterprise email programs.
Click any email to view it full screen and toggle between desktop and mobile.
Fast, responsive web builds shipped alongside the email work.
Hand-coded emails give you control that template builders can't match.
| Feature | Live Coded | Drag & Drop |
|---|---|---|
| Accessibility | ✓ | ⚠ |
| Dark Mode | ✓ | ⚠ |
| Outlook Support | ✓ | ⚠ |
| Performance | ✓ | ⚠ |
| Dynamic Personalization | ✓ | ⚠ |
| Modular Systems | ✓ | ⚠ |
✓ Fully supported · ⚠ Limited or inconsistent
Watch how each approach reacts as the viewport changes — one snaps at a breakpoint, one flows the whole way.
Media queries listen for the screen size and restyle the layout at defined breakpoints — columns stay side by side on desktop, then snap to stacked, full-width blocks the instant the viewport crosses the breakpoint. It gives pixel-level control over the mobile experience: font sizes, padding, image swaps, even hiding or reordering content.
Hybrid coding doesn't wait for a breakpoint — layouts are built with fluid, percentage-based tables capped by max-width, so columns squeeze and stack naturally at any width. Conditional "ghost tables" keep Outlook's desktop clients locked to a fixed grid. No media queries required, so it works even where they're stripped or unsupported.
Every build is previewed and QA'd in Litmus and Email on Acid across 90+ email clients and devices — nothing ships on hope.
The industry-standard platform for email previews and pre-send QA. Every template is run through Litmus to verify rendering, links, and load performance across real client screenshots before a single send.
A second, independent QA pass. Email on Acid's campaign pre-check catches client quirks Litmus can miss — especially across the many versions of Outlook — so edge cases are fixed before launch, not after.
Reusable, tested components that make every campaign faster and more consistent.
Faster Campaign Production
Brand Governance Across Every Email
Support High Campaign Volume
Translate Content Faster
Reuse Proven Components
Swap Modules Instantly
Feedback from the teams I've partnered with over the years.
"I have worked with Srishida consistently over the past 7 years, and cannot speak more highly of her skills, professionalism, attention to detail, positivity, and intelligence. Whenever a project requires expertise in CRM the first person I think of is Srishida. She is, without fail, an asset to any project. It is such a privilege to work with her and I give her the highest recommendation for any of her future endeavors."
"Not only was she the kindest and most positive person I've met, her depth of knowledge with email development and latest email trends is incredible. She helped take our emails to the next level by implementing dark mode, advanced interactivity, and additional accessibility. She is a rare find!"
"Sri is a delight to work with and incredibly talented. She has a very strong eye for the details of e-mail development that set her apart from other developers. She contributes original ideas and works quickly without sacrificing quality. I cannot recommend her enough!"
"I was impressed by her ability to fix any email responsive design issue we were challenged with across multiple devices. She took initiative to learn and teach the email team how to code dynamic content into our emails — videos, countdown clocks, social feeds and more. Any team would be lucky to have Srishida on it!"
"It's rare that you come across amazing talent like Srishida. Within her first 2 months she had flawlessly and single-handedly transitioned 40+ of our email templates to responsive. I was always impressed by her keen attention to detail in her code."
"During her time on my team she executed marketing analytics, HTML & advanced CSS flawlessly. Her diligence in making sure our messaging was on-brand & looked the best before deployment raised our game from 'good' to 'remarkable.'"
"Srishida is a hard worker and excellent communicator. She was able to understand what the marketing team desired and translate it into a delivered project, and it was consistently done on time. She takes direction well and is able to quickly pick up new skills."
"I worked with Srishida doing email marketing at ZOZI. She was very reliable, and a great team player who was always more than willing to help out, even when it was outside her normal responsibilities. While with us, she rebuilt all of our email templates to be mobile responsive, and was great at trouble shooting bugs and optimizing across devices. Overall, Srishida was an excellent team member with a great positive attitude that made working with her a delight. "
Great emails need a great strategy behind them. RetentionLoom is an AI-powered retention marketing platform that analyzes your business through a 15-point brand audit and turns it into a complete retention playbook — lifecycle flows, customer segments, A/B testing roadmaps, and revenue forecasts — ready to deploy to your ESP.
Quick answers about how EmailLoom works and what's supported.
Contact EmailLoom today to start crafting tailored email solutions that drive success.
